Simple to follow instructions and a set of compositional rules are ‘the’ driving force of the Verein’s new identity.
Visual Identity, Branding, Berliner Gesellschaft fuer Neue Musik, Berlin (…)
further links: www.bgnm.de
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The Berliner Gesellschaft is designed with a strong focus on clarity and structure. Developed by CTP – Conversation Taking Place, this visual identity is rooted in simple, easy-to-follow instructions combined with a precise set of compositional rules. These elements serve as the foundation for creating a cohesive and flexible design language that reflects the organization’s commitment to contemporary music.
At the heart of this lies a core system of compositional rules. These guidelines allow the creation of consistent yet varied visual expressions. Importantly, the rules encourage experimentation within a defined structure, mirroring the innovative and dynamic nature of new music compositions. This balance between order and creativity ensures that the visual language remains both disciplined and vibrant.
The identity system is applied across diverse media, including digital platforms, printed materials, and environmental graphics. This versatility is achieved by repeating and adapting key design elements such as typography, color, and layout. As a result, it maintains a strong and recognizable presence, regardless of the format or medium.
At CTP, we specialize in developing visual identities for cultural and music institutions like the Berliner Gesellschaft für Neue Musik. Our approach focuses on harmonizing simplicity with complexity to effectively communicate an organization’s values and mission. Through careful design and strategic implementation, we help organizations build meaningful connections with their audiences.
Explore more on CTP’s homepage. To learn more visit bg-nm.de.
Simple to follow instructions and a set of compositional rules are ‘the’ driving force of the Verein’s new identity.