IENKI IENKI Creative Concept

The IENKI IENKI Creative Concept was developed by CTP – Conversation Taking Place to amplify the Kyiv-based outerwear brand’s presence on social media. This 15-post rollout merges art direction, graphic design, and custom typography, while strengthening IENKI IENKI’s online identity through modular storytelling.

15‑Post Campaign with Typedesign

Structured as a visual toolkit, the campaign offers fifteen unique layouts that combine photography, visual motifs, and custom typography. Because the brand’s products are highly distinctive, the system adapts to different visuals while staying consistent in tone. Each post includes a type overlay that merges seamlessly with the imagery, so product highlights and brand expression remain in sync.

Rather than opting for decorative styles, the typography enhances structure and rhythm, especially where puffers, textures, or strong silhouettes are involved.

Bold Art Direction for Fashion Brands

Although the overall aesthetic is minimal, it uses bold contrasts and confident layout logic. This makes the identity feel functional yet vibrant. While many fashion brands rely on trend-based campaigns, the IENKI IENKI Creative Conceptreflects long-term values such as materiality, form, and clarity. The typedesign supports this balance—silent but sharp.

Visual Amplification through Graphic Design

In this concept, technical precision is matched with emotional tone. Photography and type are not just visual elements but narrative tools, because both are arranged to guide perception and elevate storytelling. Therefore, the campaign amplifies IENKI IENKI’s values across formats without diluting its message.

A Modular Social Strategy

CTP creates strategic content systems for fashion brands that value typographic intelligence, visual rhythm, and consistency. We developed this concept together with the IENKI IENKI team, aligning art direction, styling, and communication goals. As a result, the output is not only aesthetic, but also aligned with the brand’s deeper identity.

You can explore more projects on CTP’s homepage or visit ienki-ienki.com to discover the live presence of the brand.