Blies Festival Identity Design

The Blies Festival Identity Design was crafted by CTP – Conversation Taking Place, an independent design studio based in Berlin. This project delivered a flexible and modular identity system for the Blies Festival—a cultural event that combines performance, installation, and music—ensuring visual coherence across all formats.

Modular Brand Graphics for Cultural Events

The core of the Blies Festival Identity Design is a grid-based graphics system that adapts easily to different deliverables: posters, flyers, digital screens, and merchandise. Because the festival programming changes annually, this modular approach allows for new content while preserving a consistent brand language.

Color accents and typography were chosen to reflect the festival’s energetic tone, while layout parameters ensure legibility and impact. The system remains cohesive, yet leaves room for thematic flexibility each year.

Event Wayfinding and Signage System

Signage, stage graphics, and wayfinding elements all use the modular toolkit. Visual cues guide attendees easily through the venue, and color blocks highlight zones or performances—so navigation feels intuitive and enjoyable.

Illustrated maps and schedule layouts were designed to stand out, although they integrate seamlessly into the overall identity.

Communication Materials and Digital Assets

CTP also produced templates for social media, email newsletters, and announcement visuals that follow the same identity logic. This digital toolkit reflects the Blies Festival Identity Design by maintaining visual consistency across touchpoints.

Merchandise and printed materials—like tote bags and badges—carry modular visual patterns, so each item feels part of the same brand story.

Visual Identity for Cultural Programming

At CTP, we specialize in identity design for cultural festivals and events. We build systems that balance structure and adaptability, because festival content evolves each season.

If you’re organizing an event that needs clear, modular, yet expressive branding, we create tools that hold both visual impact and functional clarity.

Our studio works closely with curators, organisers, and production teams to ensure identity consistency and implementation ease.

Explore more on CTP’s homepage. To learn more about the event, visit the Blies Festival site at blies-festival.de and experience the Blies Festival Identity Design in action.