Decades Collective
Poster design built from about 400 potential excuses that stop people from creating—turning procrastination into visual momentum. Full-circle concept and execution.
Art Direction, Campaign Design for Decades Collective (…)
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Poster design built from about 400 potential excuses that stop people from creating—turning procrastination into visual momentum. Full-circle concept and execution.
Instead of rejecting procrastination, the piece harnesses it. Each excuse is typeset and repeated, layered into a structured grid that builds a dense, almost compulsive typographic field. The result is both chaotic and orderly—mirroring the mental state of a distracted but determined creator. The Decades Collective Poster Design becomes a portrait of process, not product.
Printed in a limited edition, the poster uses slight misalignments, vibrant overlays, and intentional flaws to celebrate imperfection. Typography is the medium and the message—expressive, obsessive, and playfully resistant to polish.
This project is a conceptual loop: the reasons we avoid making things are transformed into the reason something was made. It's both critique and celebration, showing that creative energy can emerge from even the most unproductive moments.