FREITAG Website Redesign

The FREITAG Website Redesign was developed by CTP – Conversation Taking Place, an independent design studio based in Berlin. This project focused on building a custom e-commerce platform aligned with FREITAG’s values of sustainability, individuality, and design precision.

Custom E-Commerce Experience for Unique Products

The redesign aimed to reflect the singularity of FREITAG’s offerings—every bag is one-of-a-kind, made from recycled truck tarps. Off-the-shelf templates were not an option. Instead, we created a modular e-commerce system tailored to their product logic and inventory flow.

Filters and navigation adapt to the shifting nature of the product range, offering a smooth and intuitive experience across devices. Every interaction is simplified, with a focus on usability and storytelling.

Design Language and Interface Logic

The FREITAG Website Redesign applies a visual system that mirrors the physical product world: clear structures, honest materials, and sharp contrast. The design supports FREITAG’s circular ethos while maintaining a bold digital presence.

We focused on clarity and consistency—typography behaves with restraint, grids establish order, and visual rhythm guides the user. This modular logic empowers FREITAG to scale and update content dynamically.

Storytelling Through Product Interaction

Each product page becomes a story. Images are sequenced to highlight transformation; copywriting supports process transparency. The interface is built not only to sell, but to communicate purpose.

Our collaboration with the FREITAG team ensured that every aspect of the redesign aligns with their voice—from homepage narrative to checkout path.

E-Commerce Design for Sustainable Brands

At CTP, we specialize in creating digital platforms for product-focused brands. If you're seeking a modular e-commerce design with clarity and personality, we offer tailored solutions grounded in collaboration and storytelling.

As an independent design studio in Berlin, we build websites that adapt to your values and scale with your mission.

Explore more on CTP’s homepage. To experience the full FREITAG Website Redesign, visit freitag.ch.