a&o Kunsthalle Leipzig Visual Identity

The a&o Kunsthalle Leipzig Visual Identity was developed by CTP – Conversation Taking Place, a Berlin-based design studio. The project defines a modular branding system for a&o Kunsthalle Leipzig—designed to adapt across exhibitions, publications, signage, and digital platforms.

Modular Branding System

The identity uses a grid-based structure, so every application—from posters to wall graphics—remains coherent and flexible. Because a&o Kunsthalle hosts diverse exhibitions, the system adapts through colour codes and modular templates while retaining a unified visual tone.

The a&o Kunsthalle Leipzig Visual Identity also provides editorial rhythm: typography, image hierarchy, and spacing guide readers through content clearly and intuitively.

Exhibition Design and Spatial Logic

The visual identity extends to the exhibition space. Signage and wayfinding were designed with modular panels that echo the branding grid. While orientation remains easy, the graphic elements become part of the spatial experience.

This system allows curators to reflect exhibition themes—whether minimalist, conceptual, or narrative—without altering the brand’s core structure.

Flexible Graphic Tools

CTP delivered a toolkit including templates for digital media, print publications, posters, social assets, and on-site graphics. Typography follows a clear hierarchy, and colour accents provide variation.

Because adaptability was key, we tested materials and formats across media. This ensured that acrylic panels, digital screens, and printed leaflets all follow the same modular logic.

Design for Institutions and Archives

The a&o Kunsthalle Leipzig Visual Identity serves as a long-term communication system. It allows the institution to launch new exhibitions and materials efficiently, while keeping the identity consistent and recognisable.

At CTP, we specialise in visual identities for cultural organisations that require both editorial and spatial cohesion. If you need a system that supports exhibitions, archives, and public programs, we offer flexible and grounded frameworks.

We blend structure and visual storytelling to serve physical spaces and digital communication equally.

Explore more on CTP’s homepage. To learn more about a&o Kunsthalle Leipzig’s exhibitions, visit kunsthalle-leipzig.de.