An identity deeply rooted within the reception of size and proportion.
LOES.BETA.GMBH, Identity, Typeface, Website, w/ Philipp Lehr, Berlin (…)
further links: loes.beta.gmbh
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The LOES.BETA.GMBH Website Design was created by CTP – Conversation Taking Place, a Berlin-based design studio. We built a custom e-commerce experience that reflects the brand’s modular design ethos, industrial clarity, and transparent production logic.
LOES.BETA.GMBH needed a platform that matched their product logic: made-to-order pieces built from interchangeable parts. The LOES.BETA.GMBH Website Design responds with an identity rooted in precision and usability.
The visual system reflects the furniture: clean grids, structural spacing, minimal interface. Product pages act as both showcase and instruction—users understand not just what they're buying, but how it’s built.
The layout follows a modular rhythm. We avoided clutter in favor of directness. Large-format product images highlight material textures—aluminum, steel, joinery. Colors remain neutral, typography sober and functional.
Filtering tools allow users to explore collections by material, size, or production method. From Cassius Chair to Sophie Stool, each object has a voice shaped by interface clarity.
The LOES.BETA.GMBH Website Design isn’t static—it’s structured for growth. As new products or collections are added, the backend system supports fast, consistent updates.
We designed layouts to work across screen sizes, with no loss of rhythm or hierarchy. The navigation system adapts, giving users smooth access from discovery to purchase.
If your brand builds with care and structure, your website should reflect that. At CTP, we design e-commerce identities for modular, craft-based businesses.
We focus on systems, not templates—developing digital architectures that reflect material logic, scale naturally, and let your products speak clearly.
As an independent design studio in Berlin, we collaborate with teams who value transparency, form, and function.
Explore more on CTP’s homepage. To see the full LOES.BETA.GMBH Website Design, visit loes.beta.gmbh and explore their modular furniture systems.