Custom type design for MYKITA’s POLARIZED PRO campaign, expanding on their existing brand typeface. Developed for high-precision, small-scale applications, the typographic system mirrors the lens technology’s refined clarity and layered craftsmanship.
Typedesign, Campaign, MYKITA, Berlin (…)
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The Mykita Polarized Pro represents a breakthrough in eyewear technology. This advanced lens technology delivers superior optical clarity, high-definition color contrast, and maximum eye protection through a sophisticated nine-layer lens. Crafted with specialized Japanese expertise, these lenses outperform conventional polarized glasses by combining unique properties that enhance visual performance.
Within Mykita’s existing brand typeface, a custom typographic solution was developed specifically for the Mykita Polarized Pro product line. This typeface is optimized for very small-scale applications on products featuring the patented POLARIZED PRO technology, ensuring clear and precise branding even in limited spaces.
The Mykita Polarized Pro lenses are produced using specialized Japanese craftsmanship, reflecting a commitment to precision and quality. This craftsmanship, paired with the innovative nine-layer design, guarantees enhanced performance in glare reduction and color accuracy, making these lenses ideal for demanding users.
At CTP, we highlight pioneering innovations like Mykita Polarized Pro by combining technical details with elegant visual and typographic design. Our work helps communicate the value and sophistication of such cutting-edge eyewear technology.
Explore more on CTP’s homepage. Learn more about Mykita and POLARIZED PRO technology at mykita.com.
Within MYKITAs existing brand typeface, we created a custom type solution for their new released and patented technology POLARIZED PRO. Designed and optimized very special small scale applications on products featuring this technology.
The advanced lens technology behind POLARIZED PRO delivers superior optical clarity, high definition colour contrast and maximum eye protection in a nine-layer lens. Made with specialized Japanese craftsmanship and expertise, the POLARIZED PRO lenses feature a unique combination of properties that ensure an enhanced performance to conventional polarized glasses. (source: MYKITA)
Model and product images by MYKITA (source: MYKITA.com)