Typedesign, Campaign, MYKITA, Berlin (…)
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Within MYKITAs existing brand typeface, we created a custom type solution for their new released and patented technology POLARIZED PRO. Designed and optimized very special small scale applications on products featuring this technology.
The advanced lens technology behind POLARIZED PRO delivers superior optical clarity, high definition colour contrast and maximum eye protection in a nine-layer lens. Made with specialized Japanese craftsmanship and expertise, the POLARIZED PRO lenses feature a unique combination of properties that ensure an enhanced performance to conventional polarized glasses. (source: MYKITA)
Model and product images by MYKITA (source: MYKITA.com)