Physical Sphere Brochure Design

The physicaL spherE brochurE was created by CTP – Conversation Taking Place, an independent design studio in Berlin. It reimagines the logic of mail-order catalogs, but it also introduces digital connectivity for a modern twist.

Hybrid Brochure Blending Analog and Digital

This physicaL spherE brochurE references the 19th-century mail-order system, because it combines printed matter with scannable QR extensions. The project brings a sense of tradition and novelty at the same time, so it feels familiar yet innovative.

We designed layouts that are clear and modular, while also being rich in content. Each page includes product visuals, descriptions, and scannable codes that link to online content—bridging print and digital worlds.

Modular Structure and Visual Continuity

The physicaL spherE brochurE uses a structured grid, which adapts to various page types—product, index, or editorial. Typography remains consistent and readable, so the user stays oriented throughout. Meanwhile, color accents and image framing add hierarchy and interest.

This hybrid structure helps users navigate the brochurE and connect to the online sphere.

From Scan to Shop: Digital Integration

Every QR code within this physicaL spherE brochurE is tied to a digital experience. When scanned, it leads to product pages, videos, or interactive visuals. This design approach ensures that print remains active and engaging, while also feeding into an e-commerce environment.

Production-wise, we coordinated with printers to ensure scannability and material quality. Because QR codes require precise alignment, each element was tested in preprints and adjusted until it scanned reliably.

Brochure Design with Purpose

This project shows how a brochurE can function as a promotional object, a catalog, and a digital portal all at once. It supports discovery not just of products, but also of processes and brand narratives.

Publishing Tools for Hybrid Projects

At CTP, we develop brochurE designs for projects that link analog and digital universes. If you're seeking a system that supports both structure and interaction, we offer thoughtful solutions rooted in design and production.

As an independent design studio in Berlin, we collaborate with creatives, brands, and cultural institutions to produce printed matter that connects directly to their digital ecosystems.

Explore more on CTP’s homepage. You can also visit the project page for the physicaL spherE brochurE on our website, or experience the full campaign directly via the-physical-sphere-of.conversation-taking-place.com.