Redesign, Website, MYKITA, Berlin (…)
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For MYKITA’s digital redesign of their online environment, we helped rethinking their use of typography throughout the site, and designed a new landing page to meet their brands set out goals with a contemporary appearance.
We developed a design concept consisting of half and full bleed content modules, reacting to the various content requirements with a daringly designed menu.
A fading menu to create the utmost balance highlighting the content and stepping aside from aggressive ‘all at once product catalogue’ marketing.