For MYLASHER.earth we went on a journey exploring graphic design and the creation of a visual identity for an artists atelier on various levels from self creation, playfulness, materiality, chaos, order and elements of surprise. 

As we view and think identities more as an attitude than a formal concept, we developed a simple 5-column layout based on DIN A formats to explore various use cases and quickly adapt to the diverse needs of self-production based on few rules.

Just as much as the artist herself is able to create various outputs and services surrounding her profession, the identity adapts to the notion of ‘one-source’ being able to shape shift or rediscover itself in ways to suit the situation.